Since I’ve started working as the Sr. Manager of Marketing at Inside Out, their social engagement reach and engagement has grown exponentially. Their Instagram has grown from 8k to over 18k in less than 14 months (as of June 2024). With steady growth on all other platforms, including their dedicated e-blast list, I’ve conceptualized, created assets, and marketed fundraising campaigns that bring in donations every quarter. And most importantly, I’ve helped foster a positive online community that connects Inside Out both local and across North America.