Project

Empathize, define, ideate, prototype, and test.

Summary of timeline: Roughly 8 weeks. Tools: Miro, POP Marvel, sketching, physical mockup, in-person interviews, Google Questionnaire 

Methodologies used to analyze the data included gathering all results (from in-person and online Google questionnaire) into Google Sheet, reading through the qualitative data, assign codes and then using affinity diagramming to categorize data.

Synthesizing the data into categories via Miro of Pain Points, Motivations, and Behaviours led to the problem statement: members are encountering difficulties in accessing the social benefits associated with their membership 

Using the process of user flow to define the user experience map gave an idea of what the user will see, do, think, and feel, throughout their experience of the app. Mapping this out visually with sticky notes and chart paper assisted in understanding the user’s process and helped narrow down the flow of one task (searching an offer and booking). I then sketched out a simple wireframe and transferred it to POP Marvel to test out this flow. 

Inside Out Festival members are encountering difficulties in accessing the social benefits associated with their membership, resulting in a diminished perception of value offered by their membership. 

An app for members to search local screenings, events, and offers available to them through their membership.